13 June 2011

How To Increase Memebers On Facebook Fan Page

To Increase your fun page member follow this tips
  1. Networking with other platform
  2. Creating/Increasing a resource
  3. Creating contests that include participation
  4. Empowering pre-existing pages
  5. Targeting the proper demographic

Networking with other platforms
Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page.  Many companies lack the level of dedication, expecting their consumers on Facebook to find them automatically. However, that’s not usually the case. When is the last time you went looking for a brand’s Facebook fan page? More often than not, a consumer will stumble upon the page, either through a friend .Understandably, the fact that the demographic targeted by any platforms, aligns exactly with the demographic that is most active on Facebook, has helped grow the group as well.

Key Takeaway: Connecting multiple social platforms and a hub from the brand website, can help funnel consumers throughout the network.

Creating/Increasing a resource
Some pages are used as connection hubs, but others offer information pertinent to their consumers. They use the information as added value to have consumers create a connection with the brand. Dell has done a great job with their social media resource for small businesses. Understanding that small business owners buy computers, by offering them this resource, small business owners interested in social media keep Dell top of mind.

Although, Dell can’t explicitly gauge the success of this program in ROI, it is a branding exercise. Also, since they offer deals and updates on new products on the page – the page does have a chance to convert small business owners into Dell consumers.

Key Takeaway: Offering a resource page allows a brand to target a new demographic, outside of those that already know and love the business.

Creating contests that include participation
For brands that want fan pages to have added value (a reason for users to join the page, aside from brand loyalty), but don’t want to become a resource portal; offering contests and coupons specifically to Facebook users can entice consumers to join.

Offer your fans  $ coupon to use in stores, giving consumers a reason to join. Clicking on the coupon takes you to a page where you will collect users information and send  information about the coupon, deals, and offers. There’s no way to make sure the coupon is given to only Facebook fans, however  brands can require an email before receiving the coupon.

Key Takeaway: Offering something to consumers to join can help build a large community. Some examples of things to offer: Coupons, free shipping, weekly deals.

Empowering pre-existing pages:
By empowering the fans to keep their fan page, you have to ensure them a passionate page owner. You have to realize that letting others know what happened here would work in your favor. The fan page creators need to tell to make a video of the history behind the fan page. The video will show future ‘brand enthusiasts’ that creating successful groups around your page can result in rewards and recognition.

Key Takeaway: Taking over unsanctioned Facebook fan pages isn’t always the best idea. Instead, rewarding dedication can inspire others to do the same.

Targeting the proper demographic
Sometimes no matter what you do, your Facebook page won’t grow. This can simply be a side effect of Facebook’s demographic. Understanding the demographic present can help you decide if Facebook is worth it for your business.

Key Takeaway: Some brands cannot expect huge followings on Facebook. Brands or product lines targeting the demographic most prominent on Facebook tend to see the quickest growth. I purposely did not talk about using advertising to increase the size of a fan page, because although it can be useful to jump start a fan page, organic growth can help build a more engaged group.

Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.

Do you have a successful fan page? What did you do to get the word out? What elements did you add to make it easier to pass along? How do you engage your consumers? 

Note: It is very important to keep a powerful relations with members i. Integrity ii. maximum support iii. Regular updating concerning current demand and news. iv. & Giving  priority to the your even single person of your visitor. Shoaib. Marketing Studies And International Marketing/Dept of Marketing/ University of Chittagong

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